Quaran Ahmad Logo
Overview
I worked with a client to develop a logo for their personal brand. Quaran Ahmad is an artist from the DC area. The brief for this logo was primarily focused on creating a logo that sported a minimalist, organic pictogram. Alongside this, the logo would need to vaguely suggest the letter Q to creatively suggest the name of the brand once again.
Role
Lead Graphic Designer
Year
2022
Branding | Logo Design | Adobe Illustrator
The Problem
My client, while successful in his business pursuits as a photographer in the DC area, was struggling to make a more noticeable mark. He was having difficulty finding a footing in his industry without a more concrete identity.
The Goals
Create a brand identity that helped to elevate his brand across his multiple artistic endeavors
Craft a logo that further defines his brand as a timeless, innovative entity
Research
Sketches
After determining we wanted to do a minimalistic approach, I proceeded to come up with various logo ideas. Many of them focused on more organic forms, while others focused on the more structured forms.
The client and I went back and forth on what felt most appropriate for them.
While many of these logo ideas were considered, the one that ultimately wound up being selected was this concept of a circle with several arrow-like shapes moving into it. It wasn't perfect yet, but we both knew the idea was there.
Designing the Logo
Logo Drafts
After successfully approving the logo idea between the client and me, I transferred the logo sketch onto my computer and started making it more cohesive. As you can see below, I devised several different variations for the logo.
With these logos, I was able to get a sense of how I wanted it to feel and operate. The final decision came down to the relationship between the arrow-like shapes and the circle. The choice to do this was based on the idea of progression since the client wanted this to be conveyed. The suggestion of movement through their differing sizes was ultimately the perfect way to suggest this concept.
While each of these were good, they did not strike the relationship I needed to maintain balance/motion.
Outcome
The final logo is a mirage of the circle and the moving arrows. The final solution implements a series of differently sized arrows. Alongside this, images of the logo printed on several business cards are included.
