Quaran Ahmad Logo
Description
For this project, I worked with a client to develop a logo for their brand. The initial brief for this logo was primarily focused on creating a logo that sported a minimalist, organic pictogram to focus on the brand's core values of innovation and modernism. Alongside this, the logo would need to vaguely suggest the letter Q to creatively suggest the name of the brand once again.
Role
Lead Graphic Designer
Year
2021
Branding | Logo Design | Adobe Illustrator
The Problem
My client, while successful in his business pursuits as a photographer in the DC area, was struggling to make a more noticeable mark. He was having difficulty finding a footing in his industry without a more concrete identity.
The Goals
Create a brand identity that helped to elevate his brand across his multiple artistic endeavors
Craft a logo that further defines his brand as a timeless, innovative entity
Research
Sketches
After determining what aesthetic would work best for this project, I proceeded to come up with various logo ideas. Many of them focused on more organic forms, while others focused on the more structured forms.
The client and I went back and forth on what felt most appropriate for them.
While the consideration for many of these logo ideas was taken seriously, the one that ultimately wound up being selected was this concept of a circle with several moving arrow-like shapes moving into it. It wasn't perfect yet, but it was starting to communicate the idea of innovation.
Designing the Logo
Logo Drafts
After successfully approving the logo idea between the client and me, I transferred the logo sketch over digitally and started making it more cohesive. As you can see below, I devised several different variations.
With these logos, I was able to get a sense of how I wanted it to feel. Ultimately, the final decision came down to the relationship between the arrow-like shapes and the circle. While each of these were good in their own right, they did not strike the relationship I needed to maintain balance/motion
Outcome
The final logo is a mirage of the circle and the moving arrows at its finest. Compared to the other digital logos, the final logo implements a series of differently sized arrows. The choice to do this was based on the idea of progression. Innovation was determined to be a crucial aspect of the client's brand identity, and the suggestion of movement through their differing sizes was ultimately the perfect way to suggest this concept. Alongside this, images of the logo printed on several business cards are included.
