Kato USA
Kato USA is a model train company. As a Graphic Designer, I work closely with the Marketing Communications Manager on the creative projects at the company, from social media content creation, catalog design, to other printed marketing materials. I also collaborated with the Marketing Manager on the redesign of the annual merchandise catalog, which, through our efforts, improved its overall cohesion from previous incarnations.
Role
Graphic Designer
Active
2024 - Present
Catalog Design
One of the biggest projects I have worked on is redesigning the entirety of the annual Kato catalog, a yearly publication listing all the latest and old models that Kato sells. With the support of the Marketing Manager, our primary goal was to improve the consistency of the design elements while maintaining the core style of the yearly publication.
As you can see from the example, there were originally many different applications of typography. Some text was smaller, and sometimes longer in application. However, I felt that this original design made it less functional and organized as a design system, so my manager and I aimed to fix this.
The Newly Renovated Design
I rehauled the design, and now it's far more consistent. While photo applications can vary, the catalog is far more digestible. Another great example from the catalog, I would say!
Content Creation
Video Creation
I collaborate with the Marketing Manager in creating video content for our online audience through Instagram and YouTube. Our focus on creating short-form videos that are short yet entertaining has noticeably improved our engagement with younger audiences.
Photo Editing
With editing, I go through a lengthy process of cutting out the train models, as well as editing the train models, including color retouching and dirt removal. This has ensured that all the train models we showcase are perfect for demonstration.
Model Redesign on Photoshop
Occasionally, we need to upload photos of real-life models for social media but do not have access to them for various reasons out of our control. So, I will do my magic and photoshop the designs of the models as needed. We are transparent and mention that the image is only an artistic rendition on the social media graphics.
Original Model
Photoshopped Model
Original Model
Photoshopped Model
