FashionGuru
Overview
For our final project in user experience studies, my task was to develop a sleek, visually appealing website similar to Pinterest but tailored for fashion enthusiasts. The project centered on our ability to take a prompt and create a usable application within a narrow and tight deadline.
Role
Lead Graphic Designer
Active
2023
UI/UX | Responsive Design | Branding | Prototyping | Figma | Adobe Photoshop
The Problem
Fashion enthusiasts lack a streamlined, dedicated platform to easily create, organize, and share fashion moodboards, similar to a product like Pinterest but specifically tailored to the needs and interests of the fashion community.
The Goals
Develop a cohesive brand aesthetic that reflects the fashion-centric focus of the platform
Prioritize essential functionality such as drag-and-drop moodboard creation, an easy-to-use search/filter system, and the ability to save and edit boards
Overview
Wireframes
My main priority was ensuring that the UI/UX system was easy to follow, straight to the point, and contained a simple yet organic layout of pictures that kept the act of looking at pictures exciting and intuitive. I translated that visual language on my website and it provides a creative energy all throughout the website.
Branding
Color is an important part of the FashionGuru branding. FashionGuru is a hip website; Therefore, the brand color palette needed to reflect the brand’s values of futurism, coolness, and boldness. The colors evoke that sense of coolness, a concept that has always been associated with the fashion world at large.
Type System
The typeface utilized throughout the website is Avant Gard. This typeface was chosen for its direct correlation to the fashion industry, being notably used for a variety of fashion brands.
Outcome
FashionGuru successfully delivers a sleek, minimalistic web platform that prioritizes an intuitive user experience for fashion enthusiasts who enjoy creating moodboards. By focusing on a clean, accessible UI/UX, the project achieved its goal of merging the inspiration of Pinterest with a fashion-centric twist, allowing users to easily curate and organize.
Slider to interact with images
Adding a moodboard
Adding pieces to moodboard + adding moodboard
Selecting a Filter
