Northern Star Media
Overview
I oversaw the entire design output of the advertising department alongside many other additional projects at the company. My role encompassed managing diverse projects, from client advertisements to in-house marketing materials. Alongside this, I made an impact by improving our branding and the consistency of our brand guidelines.
Role
Lead Ad Designer
Active
2022 - 2024
Advertising | Marketing | Print Design | Social Media Content Design | Adobe InDesign
Publications
One of my responsibilities involved managing and spearheading the design and production of printed materials published by the Northern Star. Several projects I was tasked with were the housing guide and marketing kit. I worked on these from start to finish.
Housing Guide
The housing guide is a yearly publication that is published for students who are looking to find places to rent. I created and led the production for the entirety of the publication, with over 10,000 copies produced and sent out across the NIU campus. Beyond leading the layout design for the publication, I designed many of the ads featured in it.
Marketing Kit
The marketing kit is a comprehensive guide for customers to gain a better understanding of the rates for purchasing ad spaces/resources through our company. It also serves as a resource for customers to learn more about Northern Star Media, providing information such as what publications we release and when we release them.
Client Ads
I designed over 50 ads that were requested by our clients. I worked with over 15 clients in the DeKalb area, with clients ranging from the restaurant industry to local bookstores and gyms. My advertisments helped our customers advertise their services, which consistently helped them increase their outreach.
One of my digital banner ads displayed on our website
Sports News Branding
One of my greatest achievements was leading and maintaining a new branding identity for the sports news division, developing a design system that included typography choices, graphic templates, and a color palette system. I also took the lead in designing well over 20 social media graphics before handing the responsibility to the sports news team. Below are images of the graphics I created during this project.
Promotional Materials
In addition to designing annual publications, graphics, and advertisements, the Northern Star promoted and hosted various events on the NIU campus. I was responsible for creating all promotional materials required for these events, including flyers, social media ads, banners, and website graphics.
